Top 5 Consumer Finance Apps in Ecuador: Q2 2023 Performance

The second quarter of 2023 saw varying trends in the performance of the top 5 consumer finance applications in Ecuador on the unified platform. Here’s a detailed look at their weekly downloads and active users.

PICHINCHA BANCA MOVIL from Banco Pichincha C.A. experienced impressive weekly download numbers, ranging from around 33K to 38K. The app maintained a steady number of weekly active users, starting the quarter at approximately 1.11M and peaking at over 1.29M in late May before slightly dipping to 1.25M by the end of June.

Banco Guayaquil showed consistent weekly download figures, fluctuating between 16K and 20K. The app's weekly active users saw a steady rise throughout the quarter, beginning at around 287K and reaching over 301K by the end of June.

Produbanco Grupo Promerica had a notable decline in weekly downloads, starting at 21.5K in late March and dropping to around 8.5K by the end of June. However, weekly active users remained relatively stable, hovering around the 200K mark, with a slight peak of 216K in the last week of June.

Banco del Pacífico maintained a consistent level of weekly downloads, mostly in the range of 7.5K to 8.8K. The app's weekly active users showed minor fluctuations, staying around 64K to 66K throughout the quarter.

be Produbanco faced a significant decrease in weekly downloads, starting at 12.2K in late March and dropping to around 500 by mid-June. Correspondingly, weekly active users also saw a decline, starting at approximately 43K and reducing to about 20K by early June, before experiencing a slight recovery to 29K by the end of June.

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